Give a shirt about human rights

Covering up has never been so scandalous.

Vladimir Putin loves being shirtless, as any quick Google image search will show you. But what if we could expose his human rights abuses while seeing him less exposed? We created a site where you can force Vlad into a shirt and with a particular right he’s violated. Facts about each human rights issue were displayed along with each shirt design, so visitors could learn while they’re being entertained. Visitors were encouraged to share their shirts on social media and donate to one of several human rights organizations.