Aveeno Baby | Global Campaign

The Aveeno Baby Generation

Paving the way for a new generation without skin worries.

What if new parents never had to worry about dryness or irritation for their babies? What if we could make eczema a thing of the past? What if parents and babies could get more sleep instead of dealing with itchiness? These are the issues Aveeno Baby is dedicating itself to solving – smoothing the way for the next generation.

Credits

Supply and Demand Production Team: Kevin Foley, Nicola Doring, Cole Graham, Tim Case

Doner Creative Team: Anne Grantski, Jason Kessler, Karen Cathel

A growing campaign

Our test results were through the roof with focus groups. But who wouldn’t love close ups of healthy, squishy baby skin?

Results:
90th+ percentile in emotional response
90th+ percentile in brand likability
Highest testing results for an Aveeno Baby campaign