Ad Council | Teen Adoption
You can’t imagine the reward
Thousands of teens are looking for a home.
The foster care system is packed with teens. And while they're almost adults, they still need the love, support and encouragement a family provides. Working with the Ad Council, Adopt US Kids and the US Department of Health and Human Services, we wanted to show a side of adoption few get to see—the emotionally resonate moments that define a new family.
Credits
Director:
Barbarian Creative Team: Anne Grantski, Brent Weldon, Matthew Gould, Angel Ang
2020 AICP Awards Shortlist - PSA
2020 AICP POST Awards Shortlist - PSA
2020 Gold Shorty Award - Best In Non-profit
‘At Home’
Our first film broke records. It remains to this day as AdoptUSKids' most watched video of all time.
Results:
531M earned media impressions
1M+ reached organically in the first month.
353,000 visitor spike in November alone.
‘Duffle’
Here, we told the complex story of a teen settling in — embracing the internal challenges teens in this situation might experience.
